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Using Power Words for Your Resume

February 20, 2012

We’ve all worked with really talented people we thought would never leave the company – not because they didn’t want to leave – some do. But we think that they won’t ever leave because we’ve seen their resumes and they sell themselves short and they probably wouldn’t get hired.

Some job seekers do not want to overstate their accomplishments or qualifications or seem boastful, so they paint a picture to prospective employers that they are not as amazing at their job as they really are.

Instead of being one of those people who’s afraid of change, you can use power words in your resume to take ownership of the many successes you’ve had at your past jobs. It’s not like you’re lying on your resume – far from it – you’re just highlighting (in a profound way) your accomplishments in order for them to sound more appealing to the reader.

It’s time to stop taking the backseat to your insecurities and fix your resume so that you can take your career to that next level.

One way is to use more descriptive words when describing your past accomplishments. Instead of saying on your resume, “I organized the file cabinet.”, say something like, “Devised a system of organization which led to increased worker awareness, reduced downtime and saved XYZ Company over $200,000 a year.” Both sentences are true, but the revised one really showcases what you did, how it benefited the company and the employees. Plus, it just sounds more impressive!

It’s also very important to use quantifiable statements and numbers about the contributions you made at your previous employers. These statements lend an air of credibility to your resume and give the HR Manager a glimpse into what types of budgets, figures and time frames you’re capable of succeeding with. These statements could involve how your job efforts:
■increased revenue for the 3Q by XXX dollars or percentage
■helped the company reduce costs and saved them XX dollars as a result of improved processes
■trained XX employees in a new programming language, which resulted in the company saving XX dollars, improved customer service, etc…

But, how can adding power words and quantifiable statements on your resume contribute to your job search?

It’s not just about showing how you saved the company money, improved processes, or trained new employees. It’s about putting value in yourself as an employee and showcasing what you’ve done in a way that allows HR Managers to quickly see how you could benefit their company.

If you want to improve your resumes vocabulary, go to www.thesaurus.com and spice up your resume with stronger words. Just be sure not to overdo it. You want to sound professional, not like you just tossed in some “2-dollar” words to sound smart.

Your goal is to sell yourself –and your resume is your best tool for making sure you succeed in your job search.

Erin Kennedy, CMRW, CPRW

Fast Fixes for Your Resume

February 7, 2012

Instead of getting discouraged by the lack of response to your resume….get busy!

There are a myriad of tactics and tools you can use to improve your resume and not all are painful or require a lot of redo to your resume. The thing is – they can help you get a job and isn’t that what you want?

So how do you go about fixing your resume quickly?

 1.Delete your objective. Many companies do not care what you want. It’s a sad truth but one that have to live with. Removing your objective gives more space for you to focus on skills that the employer craves.

 2.Add a straightforward statement that explains why you are uniquely qualified for the position. Such as:Proven Marketing Leader with Far Reaching Corporate Experience. Make sure that your statement is true and matches your job description. The last thing you want to do is make yourself out to be something that you’re not. HR Managers hate this, especially if you use a headline in your resume. But, if done correctly a statement helps recruiters immediately see that you are what they’re looking for in a candidate.

3.Include a summary of skills (keyword bulleted list) -especially if you have skills related to the open position. But, also include things like certifications, features you have, language skills and any technical abilities that would set you apart from your peers. Do you understand Linux or can you program C++? Then add that on your resume. Any skills that you possess should be showcased because it gives you extra value to the employer. You may not need those skills but it’s good to have them on your resume.

4.Look through job descriptions in order to identify keywords companies are looking for on your resume. This sounds trickier than it actually is but there’s a site called www.wordle.net. There you can copy and paste the job description and it will give you a simple, easy to read explanation about the keywords that your prospective employer is looking for. Keywords help your resume stand out and if a company sees that your resume has the needed keywords, you stand a better chance of landing the job. Adjust your resume according to the keywords and to match the description of the job.

 5.Replace weak words and statements with Power Words. Instead of saying “Contributed to the company newsletter,” write, “Managed the award winning Vista monthly publication, the flagship magazine of Made-Up Company, the world’s largest manufacturer of silicon diodes.” Both statements may be true but the second one carries a lot more weight and showcases your talents. Make sure your statements are said with power.

The job market is tough right now, so you have to take advantage of any opportunity. Do not let one slip by because your resume is not up to par.

Erin Kennedy, CMRW, CPRW

You Were Fired…Now What Do You Do?

January 31, 2012

Getting fired– it can happen to the best of us, and it can even happen when it’s not your fault. Many people have been fired due to personality conflicts between themselves and managers or other employees. The idea of what your job was going to be like may be miles away from what management had in mind. Or you could simply have screwed the pooch. It happens and you’re not alone.

Experts believe that at least 200,000 people are unjustly or illegally fired each year. So you’re fired–now what do you do? Do you sulk and cry for a day (pity party, table for one please), probably, but then you get back up and do your best to find something that will work for you. But, you’re fired now, so what are your options? Regardless of whether you were fired for legitimate reasons or not, where do you go from here?

Being Fired

First thing you do is not beat yourself up over it. Getting fired can happen to anyone, even the best employees have been fired at one point, so do not dwell on it. Keep your focus on what you are going to do next and how you’re going to find another job. But, keep in mind that you have another hurdle to overcome – the tag of being fired – has been added to your job search woes. There are ways to overcome this issue and at least put it in a neutral light.

Legal Issues

Before you start your job search do some research and see where you stand legally. Your termination could be legitimate or it could be considered wrongful termination. Check and see if you are eligible for unemployment benefits. You don’t know whether you are eligible until you file so that should be the first step after getting fired. Ask your state’s unemployment office, especially if you and your employer have a disagreement on the grounds of your termination. In cases where it is not clear, the unemployment office will often lean towards the unemployed person over the corporation, especially when making a decision on unemployment benefits.

Your Resume and Cover Letter

There is no reason to mention that you were fired in your job search, on your resume or in your cover letter. Just make sure that your job search is positive and you portray yourself in a solid, responsible light. In your cover letter, you can focus on the basics, while avoiding long winded explanations of past employment. Your cover letter should address the specific position you are applying for, make sure that your cover letter is correct and matches each job you apply for, as well as addressing why you are applying, and how you are qualified. There is no reason to bring up your firing in your cover letter or resume. That should wait for your interview, if at all.

Erin Kennedy, CMRW, CPRW

Job Hunting on the Sly – Finding a Way Out of That Dead-end Job

January 23, 2012

Despite what you tell your colleagues, you’ve looked online for work while at work. It doesn’t matter if you say it’s only happened during your lunch break, sure thing, or you admit to taking an entire morning to peruse the job market. Everyone has killed some time looking for that dream job, while your current one takes a back seat. No one is here to judge you. Instead, why not find some ways to make your job hunt easier? After all it’s your life and if you find a way to make it better, why not leap at that chance?

If you’ve ever looked for a job while at work, it’s probably not the smartest move you can make. You don’t have to be an Einsteinian genius to know that looking for work while on the job is a bad move. But, people do it a lot and employers are not oblivious to it. The key is being able to look for a job and keep it on the down low. You don’t want some work place colleague to go back and spill the beans to HR or your boss.

What are some things you can do to continue your job hunting without getting the hook from your boss?

Maintaining productivity

One of the earliest signs of a distracted employee is loss of productivity. Excessive job hunting on the clock can kill productivity and make managers look for replacements before you’ve even found your new job. Managers can monitor computer habits so make sure that your job search stays within an appropriate amount of time. You don’t want to get fired and your work computer is one hundred percent the property of your employer, so be careful when looking for another gig.

Examining repercussions

Even if you do your search at home, make sure you’re using your personal computer. If you use a work related computer, there could be active monitoring software installed, which is completely up to the company. Make sure that nothing you do can be traced back to you. And always remember that US companies have the right to fire an employee for any reason. If they are not just, then why should you be? There are plenty of opportunities out there and all it takes is you applying yourself to get them.

When is it appropriate?

Even if you’re browsing out of casual curiosity, it can send the message that you’re ready to leave your current job. About the only time it is acceptable to look for work while at work is in the event that you have all ready been terminated and you need the time to look for another job. Employees can spend some time job hunting if they’ve already received a notice saying they will be laid off, just don’t abuse the situation. Know the laws in your state and always have a way to fight your employer.

Erin Kennedy, CMRW, CPRW

Is Having the Wrong References Holding Up Your Job Search?

January 18, 2012

Having many interviews with nothing to show for it can be one of the most frustrating things to have to go through. You’re so close to getting a job offer but it just never materializes. If you can get interviews then there’s probably nothing wrong with your job-hunting strategy, your resume or cover letter. The problem could be related to your interviewing prowess or maybe even your references.

You might need to take some time and evaluate your job interviewing process – from everything to your preparation to following up. How much effort do you put into preparing for your job interviews? Do you do your research before the interview and review questions that you might be asked? Your interviewing skills are important, you have to make a good impression when you first meet the interviewer. You have to have a solid connection – with a strong handshake, solid eye contact, and an inviting smile.

One thing to do is bring in samples of your previous work. A portfolio, with supporting documentation, is an excellent way to sell yourself to an interviewer. Make sure to ask questions about the company and the position, you have to be interested in the position or it will show through to the interviewer. There is a lot of gray area when interviewing. You don’t want to overstep your bounds but you also want to show that you have a personality to match your resume. What about after the interview? Do you thank the interviewer or send out a thank you letter afterwards? Following up was once the key to landing a job – now there are many different factors at play.

There are companies that will call all of your references and there are some that will not think twice to hire your without references. If you think your references are holding you back from finding a job, then evaluate your references and see how you can beef them up. Make sure that you ask someone before you put them down as a reference, the last thing you want is having a supervisor from 3 years ago get a call about you and have no idea who you were. If you have references that are not related to the job you’re applying for, you need to update them to match your desired position. Many of these companies will not hire someone if they have old references or if their references don’t match the desired position. Having your McDonalds manager from college as a reference will probably not do much for you when you’re trying to get that CPA job.

Be smart about your references and only use the ones that will benefit you the most. Think about who’s on your references; would any of them have a difficult time explaining you or your past duties? Your references may be holding you back, so evaluate them and see if you can come up with references who will make you shine.

Erin Kennedy, CMRW, CPRW

What are Your Options Once Your Short-term Job Ends?

January 12, 2012

Is your current contract about to end? Do you have options once it ends? Everybody has things that they believe will happen, but are those options realistic? If not, then you should start to develop some specific options and have them available by a certain date. Your contract is ending so you need multiple options in case one, or all of them, falls apart.

Your career obviously has options if you’re working on a contract basis, so start searching for the options that fit with your skill set. How many working professionals actually have a clear-cut set path that they would like to follow? How many options do your coworkers have after their job ends?

If you do not have any options once your contract ends, then you need to start developing some career options quick.

Why do you need career options? The job market is tough, but there are still other things that you can do to broaden your horizons. When you have a long-term contract it seems like you don’t need a long list of options, but if you’re working on short-term jobs, then you always have to keep an eye open for something new.

Your career is like a long winding road trip. You may not know the destination but you know where you started from, you know where you want to go, sure there may be detours along the way, but eventually you will want to have a clear destination. If you don’t have all of your options mapped out, then that should be your top goal. So, what are some of your options after your short-term job ends?

1. You could get another short-term contract

If you’ve always had short stays at companies for contract work, then you might be more comfortable working in this manner. This can be a great way to make money and still have your freedom…if you have the stomach for it. And sometimes it can be hard to find another job if your contract ends quickly.

2. Go for a long-term company

If you’re tired of looking for work every 6 months, then why not find a traditional 9 to 5 job? Depending on your chosen field, you could have many different options in a lot of different companies. If you have an accounting degree you’re basically set to work at any company, as long as they need someone to do their taxes, then you’re their person.

3. Try a different profession

What if you feel stagnant during your current work? It doesn’t mean you have to swear off that type of work forever, but you might want to consider a change of scenery. Moving to a different position within your short-term contract employer may provide other options.

4. Extending your contract

If you and your contract employer have a solid working relationship and you like where you’re at, then why not stay there? They obviously could use your talents, so talk to the HR manager about what can be done.

Erin Kennedy, CMRW, CPRW

How to Take the Plunge and Start Your Own Business

January 5, 2012

January is the time of year when lots of ambitious entrepreneurs decide to start their business. Starting a business can be a risky proposition, but it’s always exciting to start out on your own and let yourself be the one making the decisions. In order to have a successful business venture you need the right resources and help, including checklists, tools and services you will need.

If you’re ready to take the plunge in the coming new year, make sure you have everything in line before your business is up and running. There is a lot of groundwork that needs to be laid before you can even find your first customer, so make sure you have everything lined up before you start your business.

Create your businesses identity

You need something that sets you apart, and your logo and brand image are what represents your business. They are the most recognizable, tangible part of your business. Before you start a business you need to create a unique, standout logo for your business identity.

Select your legal status

Depending on how your business will be structured, you will need to form a legal structure. Some of the most common legal statuses are incorporated (Inc.) and limited liability corporations (LLC). Decide what type of business model is right for you business before you begin.

Get some customers online

Your potential customers are out there…online. You need to create a solid website, have it submitted to search engines and even start some small advertising campaigns. If you can establish an online presence, your business will see sales in no time.

Paying your employees

There are payroll services available that will calculate checks and taxes; it’s one of the easiest ways to pay employees. You can find plenty of suppliers online that will make it easier to write paychecks all on your own.

Manage your finances, seriously!

Make sure you keep an eye out on your finances, money does not grow on trees but it sure as heck burns like them. You can blow through a pile of cash quickly without even paying any necessary bills or expenditures. Get a solid accountant or software that will manage your finances correctly.

Enable credit card transactions for your company

Look up some merchant services account companies. They enable you to run a credit card online, through you computer or over the phone. It’s a simple process that doesn’t require that much information from you, but really helps out with generating revenue. Most people pay for goods and services online through credit cards, they aren’t shoving cash in their modem, so make sure you have the ability to process their transaction. You might also consider PayPal as they also have merchant services for a monthly fee and a transaction fee. Your bank may also provide a merchant service with less fees (mine does… I just made the switch- what a savings!).

Have a brick and mortar store

If your business requires it, have a physical location, but if you’re starting an online company a website is all you need. Just have point-of-sale equipment so that you can process payments as they come through the store. Tracking and maintaining customer records allow for faster processing times, this allows you to estimate future expenditures.

Having and running your own business has its ups and downs but in the end, if answering only to yourself is a strong motivator for you, then I would say GO FOR IT!

Erin Kennedy, CMRW, CPRW

Cover Letter Tips for Success

December 31, 2011

Cover letters seem to be difficult for people, even resume writers. Why is that? What makes a good cover letter?

Cover letters can be fun to write. There really aren’t many ‘rules’ to writing them. You can let your personality shine through. They allow you to positively present your skills, accomplishments, and credentials in a way that will encourage the reader to want to read even more about you (and then move on to the resume). There are lots of things I can get into in more depth (types of resumes, scope, presentation, who your audience is, etc.) but for now, I am just going to touch on the basics. In future posts, I will dissect cover letters more closely.

Here are some easy ideas to keep in mind when writing your cover letter:

■Make sure your intention is clear. In other words, what is the job you are applying for? Clearly state it. Don’t make the reader guess. You could say something like, “…and this is why my qualifications make me a perfect match for the Sales Management position”.
■Highlight your top achievements. You don’t have to rewrite everything you wrote in the resume, just summarize some of your top accomplishments. Wow them with what you have done.
■Add your relevant skills or qualifications. Let the reader know what you excel at and what you are capable of. This is a great place to talk about any extra credentials or training you’ve had that relate to the position.
■Write toward the position you are applying for. When preparing the cover letter, keep in mind the requirements of the position and add your qualifications that match them.
■Explain what it is you like about the company. Remember, you are trying to woo the company, so tell them what you like about them. Is it the reputation, products/services, location? Let them know why you like them.
■You are not writing your autobiography. Keep it short, simple and factual. You don’t need to go into why the last job didn’t work out, “…my boss had unrealistic expectations of the staff, so I decided to check out my options…:. Don’t air your dirty laundry or obvious dislike of your most recent employer. Keep it professional.
■Double check the entire document for accuracy, errors, and syntax. You don’t want to miss a great opportunity because you wrote, “Dear Hiring Manger”.

Another tip is to save that cover letter, copy and paste it onto a new document, and tweak it for another type of position you may be interested in. I encourage clients to have several “focused” cover letters for different positions they might have in mind. This way, if an opportunity presents itself, you are ready.

Erin Kennedy, CMRW, CPRW

Advantages of Focusing on a Specific Type of Position

December 22, 2011

Once you’re unemployed, it can be tempting to go for that easy job that has nothing to do with your field. But maybe you should not be looking for just any job because the right one could be just around the corner. If you are trained in a certain field, it may be hard to find a position in this economy, but that doesn’t mean there are not advantages to focusing on a specific industry. In fact, you can make a case that if you position yourself correctly, you can find the right job quickly.

So what are the advantages of focusing on a specific type of position?

1. Serious job searches are time consuming. If you are unemployed, you should spend at least 30 to 40 hours a week looking for a position. Some people who are not focused put a lot of time and energy into their job search and end up feeling as though they are doing everything in their power. But, their energy is actually focused in other areas, so they are not putting forth the full effort. Focusing on a specific career will give you a leg up on the competition who are looking into different job options.

2. The more contacts you make in your search, the more likely you are to find a desirable position. The more you concentrate on these contacts, the better it will be for your job search. Putting a concerted effort will give you a better chance of something positive happening. The likelihood will be decreased if you focus on several different career paths.

3. Jobs often appear to those who use most of their energy in a specific direction. It will be difficult for people who are all over the map in their job search. HR managers look at the different careers job prospects have had and weigh that carefully when comparing candidates. Job seekers who are not focused rarely make any significant impact or impression on HR managers in order to attract the right position.

4. A productive job search requires that you present yourself convincingly to your prospective employer. Employers are not impressed by statements like, “I do not care what type of job I do” or “I’ll do anything as long as there’s a paycheck in it.” If you present yourself as professional and are focused in both written and verbal communications, you will give them more of a reason to believe in your skills. It’s important to find the right fit for both you and the company, and if you’re just doing a job for a job, you may be shortchanging yourself and the company.

5. Look at it this way–it may be hard to be enthusiastic and extremely well qualified for a 20 different jobs. So stick with what works for you and find the position that makes you happy and pays you well.

Erin Kennedy, CMRW, CPRW

Constructing a Resume that Sells You

December 21, 2011

Some people think that resumes are nothing more than a list of your accomplishments, the jobs you’ve had, and the number of places you’ve worked. But, it’s not that easy to construct a resume that markets you to your prospective employer. A resume should be designed to sell you and your potential to an employer. That means that you have to make decisions about how to present your traits.

A resume has to be like an advertisement, it needs to catch the reader’s eye and meet their particular needs. If you’re applying for an accounting job, then you wouldn’t need to showcase your creative writing talents on your resume. You would need to show that you have the skills required to perform the duties of the position at a high level. That doesn’t mean putting everything you’ve ever done on your resume, it just means you have to understand your market and how to reach them. Make sure you put your best foot forward.

Look over your work history and pick the selling points that best highlight your value. Depending on the position, you should highlight specific skills that you have. Deciding what makes the most unique selling points can be the hardest part of writing a resume. Here are five basic steps to help design a resume that markets your skills to employers:

1. Choose the most relevant information first. Focus on the skills and experience that are most important to the job you’re applying for. You may have a whole range of skills, but focus on the ones that are most important for your particular employer. Even if you’re qualified based on past experience, don’t put all of your eggs in one basket. Instead, make sure that you focus on the skills that are going to set you apart from other potential employees.

2. Showcase the cutting edge, without too much emphasis on the outdated. More experienced workers should focus heavily on this. Any professional should continue to update their resume with new talents and show that they can adapt to new challenges. You may know the beginnings of C+ language, but it will help if you know Flash or Linux.

3. Tangible examples are best. Be specific as possible and use tangible evidence of improvements if you can. Just saying that you have an excellent track record of improving sales doesn’t show much, you need to show actual figures.

4. Use multiple resumes to market yourself in a different manner. If you’re applying for several different types of positions or in different industries, you need to have a resume suited to that profession. So create several different resumes that highlight your skills for that particular position.

5. Get a second opinion. This is perhaps the most important thing you can do. It can be hard to be objective about your career. Give your resume to a friend or a family member, or if you have someone in your industry – even better.

Erin Kennedy, CMRW, CPRW

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