Yes, it can be scary to pick up and move to a completely new place, but you’ll meet new people and have a new experience that changes your life in a positive way. So how do you know if you should move out of state for employment? Well, there are a lot of different things to think about before you decide to move. Take your time when considering the move and try to follow some of the following ideas.

Before you decide exactly where you’re going to move send out some resumes to different business in that area. Pick at least 5 different locales that would suit your job needs and start sending out resumes to them. If you have a degree that’s more popular in one area, you might consider moving to that area to take advantage of higher job growth. If you have a degree in engineering and cannot find anything but a server position, then look at what areas around the country have a high need for engineers. There is a lot of opportunity out there, but you may need to look high and low for it.

Consider contacting a headhunter. If you’re serious about finding employment in a new area, then find a headhunter who knows the city and can find you a position that would match your work experience. A temp agency might be one option but you want to find full time employment and most of these only offer contract work. They can be a good stop-gap option for you while you’re getting your feet wet in the new town, but a lot of people are wary of moving without full time employment.

How do you move when you have a family? One option is to pack early and get all that out of the way. You might want to have your spouse or significant other stay with the children before your start your new job. You should go and get settled before moving the family to you. This allows them to step into their new situation with the house in order and avoids any culture shocks. Make sure you do a lot of research on your new location – read the newspaper online, listen to local radio shows online or just Google your new city. There’s so much information to be found online and you should take advantage of that.

Erin Kennedy, MCD, CMRW, CPRW

One of the biggest mistakes

If you’re coming into the world of an executive and want to know how to make your job search easier, don’t just sit back without reviewing every avenue possible. Try using every path to your advantage, it’s no doubt that you’ve made friends along the way, that’s just one area for you to search. These tips will help you find the right job for you.

Begin with Networking

It has been shown that over 80 percent of executives got their current job through one form of networking. Executive jobs are not like lower-level jobs which can be easily filled through online applications. Executives meet through social clubs, business meetings and professional routes. You could easily run into someone who knows the vice president of ABC Corporation and be the person they were looking to hire. Don’t ever forget the value of networking, the more you get your face out there, the better off you will be. If you don’t focus on networking, you could be missing out on a lot of great job opportunities.

Make the Most out of Social Media

LinkedIn is the number one job networking and search site on the web, so set up an account (if you haven’t already), because it’s incredible important that you make the most out of social media. Just setting up an account is not enough- you have to make yourself be known. By just focusing your LinkedIn profile on your resume, you’re missing out on many of the site’s benefits.

Your profile allows you to not only highlight your past professional and education history, it also allows you the opportunity to network and make connections with other executives in your field. Networking with other professionals gives you an opportunity to find new positions or to develop professional recommendations. Through recommendations from the right executives, you can transform your LinkedIn profile into an online resume that sells. Never take for granted the power of the web, many partnerships and employment opportunities have been built on the backs of social media sites.

Your Name and Reputation are Important

When you become an executive, you take on a burden of work that is different than the average worker – so you have to outperform the average worker. You have to care more about the company’s overall success because it will directly reflect your business acumen. If you don’t maintain a stellar reputation, it could affect your job search and your ability to find the right position. This means avoiding the silly Facebook page. You’re being judged on your actions, as well as the people you associate yourself with. Make sure your name and your reputation are held in high regard. 

There’s a fine line between over using keywords in your resume and having just the right touch.

A lot goes into finding the right way to encode your resume. You need to be able to entice HR managers into reading your resume without rehashing the same old thing. Over the past few years, more and more software programs have been designed in order to minimize the time it takes hiring managers to read through the mountain of resumes they receive. Employers’ are dependent on keywords to find candidates that they want to interview. The key is having the right amount of keywords on your resume. Most companies, including Fortune 1000 companies and smaller companies, know how to use these technologies to assist in finding new hires, so you have to know how to take advantage of the same processes that they do. According to the National Resume Writers’ Association, more than 80 percent of resumes are searched for job-specific keywords.

How do you determine the right keywords?

In most cases, job-specific keywords are nouns. Resume writers have long used action verbs in their resume creation, and that same model is still used. But, what are the action nouns that you need? They depend on the type of position you’re applying for, your field and the type of career you seek. Still, there are many words that will work for a standard, first draft resume.

Say for instance that you’re applying for a customer service job. Some keywords for that job could be “customer database” or “upgrading software”. Review the job description in order to find keywords that match potential employers searches. The typical keywords are often related to the skills and experience each employer will be seeking in new candidates. Other times keywords are precise keywords that HR managers are looking for in order to eliminate a wide swath of candidates. If you do not have “IT Administrative Privileges” as part of your keywords, you will be overlooked for that specific position.

Narrowing down your keyword choices.

You do not want to load up your resume too much with keywords. Instead, sprinkle the right keywords throughout your resume.

One idea to add more keywords is by creating a “Areas of Expertise” or “Core Competencies” section. This way you can add in keywords that represent the bulk of your qualifications in a space that is acceptable to the majority of HR managers. This does not penalize you, but instead enhances what you’ve accomplished.

Because you do not know all of the keywords HR managers will use, it’s a good idea to make use of synonyms or jargon words that will appeal to more specific searches. There are a lot of options available, so don’t hesitate to get some help from a professional resume writer.

Erin Kennedy, MCD, CMRW, CPRW

Rejected at the Resume Stage:

Many times you can place the blame on your resume not meeting the keyword search criteria companies look for in submitted resumes. For example, when an HR manager is looking for a Social Media Expert, they will scan the resume for words such as “HTML Proficient” or “Extensive Social Media Experience” in order to see if the candidate’s expertise and career history matches what they’re looking for. If your resume does not contain keywords that relate to the position you are applying for, your resume may be overlooked right from the get-go.

Correct this situation easily by updating your resume using keywords found in the job description. There are different software options that you can use to identify keywords, but you can also do this on your own, or if you are able to, hire a professional resume writer who is trained specifically to create a resume that is rich in keywords to highlight your best skills.

If you’ve been rejected due to having more experience than the position calls for, you can also make changes to your resume to avoid this issue in the future.
■Delete past jobs that do not correspond to your current search.
■Do not list positions that you have had more than 15 years ago. This makes you seem more expensive and narrows your opportunities.
■Add a personal brand statement to your resume that specifically states that how you are qualified for the position.

Rejected at the Interview Stage:

Think back through the interview. Were there any specific areas that the interviewer negatively focused on? Did they show concern for one area over another? How did you answer specific questions related to the position you were interviewing for? A client once told me that an interviewer remarked that he had had a lot of jobs over a short period of time. My client didn’t know how to respond, and even though he thought the interview went well, he didn’t think that the interviewer could get past that part of the interview, as my client didn’t get an offer extended to him. If you think that you’ve slipped up during the interview, then email the interviewer and ask about how the interview went. Meanwhile, take some time and research tips for being prepared for interviews and interview questions to ensure that you are ready the next time you get called for an interview.

Think honestly about the position. Were you truly qualified for that position or was the company a good match for you? Often times, interviewers can see through veiled attempts to just “land a job”. If this is the case, just accept that the position or company was not right for you and move on. Always make sure that you are applying for jobs that are suitable to your skillset and personality. You may not have all of the qualifications required for the position you are applying for, but if you can show that you have some of skills required for the position, you may still have a shot at getting the job.

Having a resume that truly markets all you have to offer and being fully prepared for a job interview will help you land the right career with the right company. The job search process can be frustrating and tireless at times. Keep a positive attitude and always find ways to evaluate your performance and keep on improving!

Erin Kennedy, CMRW, CPRW

No job is perfect, not the one you have and not the one you want, but you still want to put yourself in a better position career-wise, you are just petrified at the thought of being interviewed for a new position.

Just because you may interview poorly doesn’t mean that you cannot change your actions and improve how you present yourself during an interview. If you are not chosen for the job, it doesn’t mean you’re not qualified, it may just mean that you need to improve you interviewing skills. If you are weak in certain areas, then try to improve those areas. If you put your mind to it, you can improve those areas and become a better interviewee.

There is a job out there for you. All you have to do is keep trying and keep believing in yourself. How do you go about nailing that job interview though? What are some tips to improve your interviewing abilities?

1. Remember that you’re trying to determine if the company is right for you as well. They are not the only ones with power here. Research aspects of the company prior to the interview and be prepared to ask questions in order to see if the position and company are a good fit.

2. Greet the interviewer with a warm smile and maintain eye contact. This is where some people run into problems. They come into the interview nervous and without a clear plan of action. After that initial handshake, make sure to keep eye contact (if all else fails look at the person’s forehead). If you are being interviewed by more than one person, make sure you are making eye contact with each interviewer as you are answering questions. You need to remain confident and calm as you navigate your way through the interview.

3. Listen carefully and make mental notes of questions to ask. A lot of the time the interviewer will ask you if you have any questions about the position, company, etc., this is your time to ask the questions you’ve been thinking of. No questions are out of bounds as long as they are related to the job or the type of work needed. You’re trying to see if the company and position are right for you, so remember that and do not get frustrated.

4. Have brief and positive answers for questions. Interviewers will ask you why you left your last company, why you have gaps in your employment history, why you appear to have too many jobs and why you want to work for this company. Prepare a list of answers to these questions so that you will not be blindsided when they pop up, because they will pop up.

5. Be positive and upbeat throughout the interview. Keep your energy up. Interviewers can tell when your interest starts to wane, so keep up the positive energy flowing. Don’t fake it, but make it genuine. Tell them why you’re interested in the company, why you think you’re a good fit for their needs and how you believe that you can achieve great things there.

Erin Kennedy, CMRW, CPRW

Many people in this economy know firsthand how it feels to have a college degree but no job to show for it.

So how do you make the best out of this situation? The first thing you do is stop crying. It can be a real bummer to realize that your degree does not hold much weight in the job market, but next time you are rejected from that dream job, remind yourself that you have a dream and that you will fulfill it.

You choose your path, not someone else

You can sit around and feel sorry for yourself that your degree isn’t what you want to do or you can move on and get creative with your job search. Just remember that the U.S. Department of Labor still says that college graduates face shorter periods of unemployment and have an overall higher income through their lives.

Time to get creative

As long as you are willing to work hard, there is always a way to find your dream job, even if you have a liberal arts degree. The first thing you need to find out is: What is your dream job? What are the right steps to get there, what can you do to help you get to that position, just how badly do you want  this and how hard are you willing to work for it?

You must figure out these questions if you are going to develop a plan of action. The answers may seem elusive but you can find the answers. Admitting that you do not know what you want to do with your life is not a failure, it just means that you have more time to find yourself and find the thing that makes you happy. Dealing with debt can be a difficult task when you are trying to change paths, so make sure your finances are handled before making a big transition. And it’s much easier to make a change now before you’ve trapped yourself in a career.

Work for free

Sounds awful right, but what if an unpaid internship gets you into the position you wanted? It doesn’t matter if you’re 15, 35 or 65, if you decide to change something and you find a way in, go for it. This could be your only opportunity. Sure it might be hard in the interim but you’re life will be enriched from your personal growth. Besides you can always get a second job to supplement your income. It’s your life, so go live it.

Erin Kennedy, CMRW, CPRW

There are jobs, and then there are things you love to do—that you wish were jobs.

Believe it or not, being paid for something that you love to do is entirely possible. You simply have to find a way to do it, and, with some careful planning, you can do it.

First, decide what it is you love to do. Is it knitting, carpentry, or even computer work? Some people love to plan and cater events; others love to provide rides for people.

Once you have decided what it is that you want to do, start to look at it as something that you might like as a job—to build into a business. What supplies and/or tools will you need? Will you need a vehicle, or not? Start to look around at possible places to get your supplies at a cheaper rate than you might at the local stores. Discount stores exist, and even if they are not nearby, perhaps it would be worth the cost of shipping to have the supplies sent to you.

Your potential customer base is another issue to think about. Consider what it is that you are going to be doing, and decide how many people would pay you for it.

Event planners, for example, are absolutely needed in cities like New York City or Washington, DC. However, the need for an event planner may not exist in Gold Coast, Oregon. Be aware of the need for your skill.

Now that you do know how to get paid for doing what you love—or the basics of it—consider some finer points. Advertising yourself so that your business will do well can be an issue. Whether your advertising will cost a lot to begin with is up to you.

Should your business be something like a virtual assistant, take advantage of cheap online directories to advertise yourself. Go to freelancing sites to find jobs that you can bid on to start out as a virtual assistant, and build your resume’.

Classified ads in the newspaper will work—but only in your local area unless you use a major newspaper. Consider other options as well. If you are going to want to do one-on-one work, such as driving for people, don’t forget to employ word-of-mouth as a resource.

Take advantage of using the people that you know for suggestions. Do they know someone that needs a driver, or an event planned, and would be willing to recommend you?

Build a website, pure and simple. Use it so that you can know more about how to build to get paid for doing what you love. If you are willing to come to someone’s home to fix their computer, tell about your skills and prices for your help on the website. Add a blog to it, to chronicle your experiences.

Being paid for something that you love isn’t too hard—you just have to plan it out well. Dig in with some determination as well, and success will be yours.

Erin Kennedy, MCD, CMRW, CPRW

Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.

Below are 5 reasons why you should establish a personal brand on your resume and online:

1. A personal brand differentiates yourself…

When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand.

2. Make your name a well-known brand…

Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”.

3. Set you apart from your peers…

Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there.

4. Make you more attractive to employers…

Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note.

5. Open yourself up to new opportunities…

You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are lookingfor people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your person

Erin Kennedy, MCD, CMRW, CPRW

al brand should reflect the best you have to offer.

The word “resume” gives some people the shivers when they think about having to write one.

Knowing what will go into a resume is the most important thing. In other words, your very first step is to plan out what will go into the resume—sort of like the term papers you wrote for school, or a shopping list.

Think about what jobs you have done, the time spans each of them have covered, and the job duties included. Don’t put them in a specific order yet, unless it’s easier for you to work that way.

Begin at the top of the resume, and decide the format that you want to  create it in. List your name and contact information first. After that  will be the career summary, your job experiences, and follow them up  with education/credentials/professional development.

Start out writing each job description, in a loose, easy manner. Whether you choose for that to be just a few words for the description, or a list of words done as bullet points, it doesn’t really matter. Whatever works for you is what counts.

Look at the jobs that you have in front of you. Some people prefer to take the paper that they’ve used to jot these descriptions out on, and cut it up to rearrange the jobs into the correct chronological order. Others just use circles and arrows. Once you have decided the order in which you want to put the jobs, look at the descriptions again. Put the words into a coherent, thoughtful description of that particular job.

See? You are already writing a quality resume—it’s that easy.

Refining the job descriptions so that they make sense, don’t run on, and will put you into a positive light are the next step. There are some other things to consider now, in addition to the job descriptions. Education is an important thing to list on your resume. With that in mind, list whatever college or technical/trade school experience you may have. Remember to keep it reverse chronological (the preferred choice), listing the most recent position first.

List things like the GPA that you had, any school-related leadership positions you may have had, and extra-curricular activities as well, but ONLY if you are a new grad.

Now, create a career objective or career summary (I always do mine last, after I get a strong familiarity with the client’s history). What do you want to do in your career? What do you want the reader to know about you, your strengths and what you can contribute? You should remain very clear and focused in this area. Think of your brand. Do you have one?

Learning how to write a resume isn’t difficult as long as you devote the time, thought and planning into it.

Erin Kennedy, MCD, CMRW, CPRW

Some job seekers do not want to overstate their accomplishments or qualifications or seem boastful, so they paint a picture to prospective employers that they are not as amazing at their job as they really are.

Instead of being one of those people who’s afraid of change, you can use power words in your resume to take ownership of the many successes you’ve had at your past jobs. It’s not like you’re lying on your resume – far from it – you’re just highlighting (in a profound way) your accomplishments in order for them to sound more appealing to the reader.

It’s time to stop taking the backseat to your insecurities and fix your resume so that you can take your career to that next level.

One way is to use more descriptive words when describing your past accomplishments. Instead of saying on your resume, “I organized the file cabinet.”, say something like, “Devised a system of organization which led to increased worker awareness, reduced downtime and saved XYZ Company over $200,000 a year.” Both sentences are true, but the revised one really showcases what you did, how it benefited the company and the employees. Plus, it just sounds more impressive!

It’s also very important to use quantifiable statements and numbers about the contributions you made at your previous employers. These statements lend an air of credibility to your resume and give the HR Manager a glimpse into what types of budgets, figures and time frames you’re capable of succeeding with. These statements could involve how your job efforts:
■increased revenue for the 3Q by XXX dollars or percentage
■helped the company reduce costs and saved them XX dollars as a result of improved processes
■trained XX employees in a new programming language, which resulted in the company saving XX dollars, improved customer service, etc…

But, how can adding power words and quantifiable statements on your resume contribute to your job search?

It’s not just about showing how you saved the company money, improved processes, or trained new employees. It’s about putting value in yourself as an employee and showcasing what you’ve done in a way that allows HR Managers to quickly see how you could benefit their company.

If you want to improve your resumes vocabulary, go to www.thesaurus.com and spice up your resume with stronger words. Just be sure not to overdo it. You want to sound professional, not like you just tossed in some “2-dollar” words to sound smart.

Your goal is to sell yourself –and your resume is your best tool for making sure you succeed in your job search.

Erin Kennedy, CMRW, CPRW